Embrace the Most Secure Credit Card
EMV Capability Benefits Any Size or Type of Business
EMV (Europay, Mastercard, and Visa) chip card technology provides superior data protection and reduces credit card fraud. These cards authenticate in-person transactions using data from an embedded “smart chip” instead of from the magnetic stripe (which EMV cards still also have for backward compatibility). Data on the chips is encrypted, making them far less susceptible to cloning.
Although the U.S. has been slower to adopt this technology than other parts of the world, as of the end of 2018 there were 842 million EMV cards in use. OmniFund’s payment platform supports EMV card acceptance for merchants who are ready to add this capability.
Peace of Mind for Your Customers
Trust is an important element of customer retention and satisfaction. Your customers will feel better about your business knowing that you are using the most secure and up-to-date technology to protect their data.
Protection from Liability for You
As of October 2015, merchants who do not have EMV-compliant hardware to process credit card transactions are held responsible for fraudulent chargebacks. If a counterfeit card is presented that would have been detected if the merchant had an EMV reader, then the merchant pays the costs.
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For many businesses, an EMV solution is a must to be in compliance with industry regulations and to avoid liability, as well as other penalties for certain fraudulent transactions. According to Visa, between September 2015 and December 2018, U.S. merchants who accept EMV cards saw card-present counterfeit fraud drop by 76 percent.
You can accept EMV payments easily with OmniFund. We support EMV-capable terminals through our native and mobile applications as well as our integration APIs. These terminals also support contactless, mobile wallet (Apple Pay, Google Pay, etc.) and PIN-based debit transactions. Some models also feature electronic signature capture. At OmniFund, we work to ensure that you can integrate our platform with the most up-to-date technology for the benefit of you and your customers.
We Fulfill All of Your Processing Needs
OmniFund is committed to helping you offer your customers the best, most secure,
and reliable payment options — and that includes EMV card acceptance.